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Brand licensing is a business strategy that allows companies to expand their reach, grow revenue, and strengthen their identity without taking on the heavy costs
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CEO Marketing Immersion
Janice Varney-Hamlin currently serves as CEO for Marketing Immersion and has worked for Fortune 100 companies Mattel, Warner Bros., Viacom Entertainment, and Disney. and Executive Vice President for Varney Consulting. Her scope of expertise spans the entertainment, consumer products, and retail industries. As a consultant and as an executive, Janice has spearheaded the strategic planning and growth of some of the most well-known companies in the world. These companies’ brands, revenues, and profits have been enhanced by her ability to conceive and implement winning marketing, business development, and sales strategies. She has received many awards for her accomplishments, including Vendor of the Year, Toys R Us Vendor of the Year from Walmart and Target, and Promotion of the Year from the International Licensing Organization for her work on Batman. She served on the Challenge Board at Chapman University and has been an adjunct professor through undergraduate and graduate participation through the School of Entrepreneurship and an adjunct Professor at CSUF.
Janice has served Fortune 500 and small startup businesses and non-profits like United Way, Kids at Risk, SPCA, SMILE, Love Lab, Middle School Moguls, Well Told Entertainment, PoundWishes, and Momco by providing ongoing educational and consulting services to these organizations. One of the programs that she is proudest of is a business-targeted program – “Get Your GED,” which allowed employees to “Get their GED” while at work; this required a major collaboration with business, community, state political leadership, and local educational institutions in the state of Virginia. She served as a school board member at Carlisle School, taught Licensing 101 at Disney, and worked with the State of Virginia and the SBA to teach weekly classes to small businesses as an integral part of the start-up community.
Janice has been honored by being featured on the cover of the Wall Street Journal, and was identified as “One of the movers and shakers of the year in the home furnishings industry” by HFN, featured in Retail Merchandiser, Kid Screen, and Licensing International. She has appeared in Time Magazine, USA Today, People, Eye on Business, Good Morning America, and NPR. She holds several advertising patents designed to enhance the quality of marketing while creating both media and creative efficiencies for franchising and licensing organizations.
Ms. Varney-Hamlin holds 2 Master’s Degrees: an MBA from CSULA, a Master’s Certification in Internet Marketing and Analytics from the University of San Francisco.
