At Marketing Immersion we believe that girls (and boys) can do anything. Our company’s talent started at Mattel where we developed brands like Barbie and created new ideas like She-Ra both designed to empower girls in their play, imagination and aspirations.
One of our Founders developed the She-Ra doll and animated series. Meet our founder Janice Varney-Hamlin, in the award-winning Netflix Series, “The Toys That Made Us.”
Have you ever walked into a store intending to buy just milk but walked out with a cart full of snacks, a new mug, and
Walking into a retail store is more than just shopping; it’s an experience. The way products are presented can instantly capture attention, tell a story,
Imagine walking into a disorganized shop. Clothes are piled on the floor; there are no signs pointing to the fitting rooms; and the winter coats
CEO Marketing Immersion
Janice Varney-Hamlin currently serves as CEO for Marketing Immersion and has worked for Fortune 100 companies Mattel, Warner Bros., Viacom Entertainment, and Disney. and Executive Vice President for Varney Consulting. Her scope of expertise spans the entertainment, consumer products, and retail industries. As a consultant and as an executive, Janice has spearheaded the strategic planning and growth of some of the most well-known companies in the world. These companies’ brands, revenues, and profits have been enhanced by her ability to conceive and implement winning marketing, business development, and sales strategies. She has received many awards for her accomplishments, including Vendor of the Year, Toys R Us Vendor of the Year from Walmart and Target, and Promotion of the Year from the International Licensing Organization for her work on Batman. She served on the Challenge Board at Chapman University and has been an adjunct professor through undergraduate and graduate participation through the School of Entrepreneurship and an adjunct Professor at CSUF.
Janice has served Fortune 500 and small startup businesses and non-profits like United Way, Kids at Risk, SPCA, SMILE, Love Lab, Middle School Moguls, Well Told Entertainment, PoundWishes, and Momco by providing ongoing educational and consulting services to these organizations. One of the programs that she is proudest of is a business-targeted program – “Get Your GED,” which allowed employees to “Get their GED” while at work; this required a major collaboration with business, community, state political leadership, and local educational institutions in the state of Virginia. She served as a school board member at Carlisle School, taught Licensing 101 at Disney, and worked with the State of Virginia and the SBA to teach weekly classes to small businesses as an integral part of the start-up community.
Janice has been honored by being featured on the cover of the Wall Street Journal, and was identified as “One of the movers and shakers of the year in the home furnishings industry” by HFN, featured in Retail Merchandiser, Kid Screen, and Licensing International. She has appeared in Time Magazine, USA Today, People, Eye on Business, Good Morning America, and NPR. She holds several advertising patents designed to enhance the quality of marketing while creating both media and creative efficiencies for franchising and licensing organizations.
Ms. Varney-Hamlin holds 2 Master’s Degrees: an MBA from CSULA, a Master’s Certification in Internet Marketing and Analytics from the University of San Francisco.
