Shark Tank
GOALS
- Increase Tune In for the ABC Shark Tank show during shows 6th season premiere
- Establish Sharks as the Start Up experts
- Increase brand revenues
- Enhance fan engagement
- Launch a program to increase viewership of males 18 -24
TACTICS
- Implement an edutainment and licensing program for young and startup entrepreneurs through publishing, promotion and collaboration
- Use a revenue share model to generate long-term profits
- Leverage the reach and personal of the Sharks to increase engagement
- Support these efforts with in show integrations, cross brand collaborations and over 60 entertainment and media touch points including CRM,
- Social, Print, Internet, Cross Brand and Retail Promotions and on air advertising. – Shark Tank and Phineas and Ferb
OUTCOMES
- Largest Premiere ratings in the show’s history
- Shark Tank book which was #1 on Amazon, NY Times Best Seller List and LA Times Best Selller
- Created the first cross company collaboration and integration with Phineas and Ferbs’ Dr. Doof – to attract 18 – 24 males to Shark Tank
- Dr. Doof Video and Shark Tank.
- Launched Audible and Amazon promotion reaching over 25 million consumers with tune in to the show
- Increased viewership of males 18 – 24 by over 60%