Stila + Dancing With The Stars
GOALS
- Increase Tune In
- Enhance Consumer Engagement
- Generate Revenues
TACTICS
- Timed to launch with Fall Show Premiere for Season 18
- Launch Marketing Collaboration with Ulta, Stila and Dancing with the Stars repositioning image as a quintessential experience in glamour
- Implemented massive print, CRM, Social media and internet marketing campaign, etc.
- Increase fan engagement through inshore signage and events
OUTCOMES
- Increased Tune In by over 30% – Highest ratings and tune-in since season 1 premiere
- Generated $1.0 Million in Revenues in 6 weeks
- Produced almost 100 M incremental media impressions